{"title":"Label of Love","description":"","products":[{"product_id":"grace","title":"Grace","description":"\u003cp\u003eGrace is a beautiful A-Line dress with generous amounts of soft French lace. It's perfect for any occasion and will make you look both elegant and sexy. Whether you're walking down the aisle or attending a glamorous event, Grace will envelop you in a sense of gracefulness and allure, making you the centre of attention. Its exquisite design and intricate lace details set it apart as a truly remarkable choice for any special occasion. Experience elegance and allure in Grace.\u003c\/p\u003e\n\u003cp\u003eWhether you're walking down the aisle or attending a glamorous event, this exquisite A-Line dress envelops you in a sense of gracefulness. The generous amounts of soft French lace bring a touch of sophistication and sophistication to any occasion. With its intricate lace details, Grace is truly a remarkable choice for any special event. Feel confident, beautiful, and the centre of attention with Grace.\u003c\/p\u003e","brand":"Label of Love","offers":[{"title":"Default Title","offer_id":49543109771549,"sku":"MSL91334","price":3900.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/GraceGown-8.jpg?v=1783743022"},{"product_id":"effie","title":"Effie","description":"\u003cp data-start=\"258\" data-end=\"791\"\u003eThe Effie Gown is designed for the modern bride who wants elegance with a bold, fashion-forward twist. This striking design features a chic short dress silhouette paired with a dramatic detachable skirt, giving brides the freedom to transform their look from ceremony to celebration. The structured sweetheart neckline beautifully highlights the décolletage, while delicate straps provide both support and a refined touch. Its sleek design creates a contemporary bridal statement that feels confident, stylish, and undeniably modern.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1256\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAt the back, the gown reveals a stunning low-back design that adds a subtle yet alluring element of sensuality. The detachable skirt flows into a long, elegant train, bringing dramatic movement and timeless bridal glamour to the overall look. Whether worn with the full skirt for a grand entrance or as a short dress for the reception and dancing, the Effie Gown offers versatility, sophistication, and a confident sense of style for brides who want to stand out.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":50993222353181,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/Effie_4s.jpg?v=1772643393"},{"product_id":"sienna","title":"Sienna","description":"\u003cp\u003eElevate your style with SIENNA, a stunning A-Line dress. The beaded spaghetti straps create an alluring look, while the see-through bodice adds a touch of sophistication. The flowy tulle skirt adds a touch of whimsy, making this the perfect dress for any special occasion.\u003c\/p\u003e\n\u003cp\u003eBe the talk of the party in SIENNA. Unleash your unique sense of fashion with SIENNA. Adorned with exquisite beaded spaghetti straps, this A-Line dress is sure to turn heads. It's the perfect combination of sultry allure and classy elegance with its sheer bodice.\u003c\/p\u003e\n\u003cp\u003eThe fun tulle skirt exudes a playful and flirty feel, making it the ultimate choice for any special event. Discover the spotlight with SIENNA, the dress that will make you the life of the party.\u003c\/p\u003e","brand":"Vision in White","offers":[{"title":"Default Title","offer_id":50993228874013,"sku":"MSL9205","price":3900.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/Sienna-Gown-1.jpg?v=1783742940"},{"product_id":"alisha","title":"Alisha","description":"\u003cp class=\"p1\"\u003eThis breathtaking gown embodies modern romance, perfect for the bride who wants effortless elegance with lasting impact. Crafted in luminous ivory, the structured bodice with delicate boning flatters the figure, while the soft sweetheart neckline and slender straps create a refined, feminine silhouette.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe full A-line skirt flows gracefully, catching the light with a subtle sheen, and a gentle train adds just the right touch of bridal grandeur. Timeless and versatile, it complements outdoor ceremonies, countryside weddings, and elegant venues alike, ensuring stunning photos for years to come.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith clean lines and impeccable tailoring, this gown balances simplicity and sophistication, letting your natural beauty shine. Experience it in person—book an appointment to see how it transforms the moment you step into it.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51085664026909,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_547_1.heic?v=1778036243"},{"product_id":"christy","title":"Christy","description":"\u003cp class=\"p1\"\u003eRomantic, ethereal, and effortlessly captivating, this gown is designed for the bride who dreams of a fairytale moment. The off-the-shoulder neckline softly frames the shoulders, while the structured bodice features delicate illusion detailing and intricate lace appliqué that adds depth and femininity. A subtle plunge enhances the modern feel, perfectly balancing elegance with contemporary style.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe full A-line skirt flows beautifully, crafted from layers of soft tulle that create a light, airy movement with every step. Gentle shimmer beneath the surface catches the light, while floral lace accents cascade throughout the skirt and train, adding a touch of whimsy and romance. The soft blush undertone brings warmth and uniqueness, making this gown truly unforgettable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePerfect for garden ceremonies or classic venues, this dress offers both drama and grace in equal measure. Book your appointment today to experience the magic, detail, and breathtaking fit of this stunning gown in person.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51085994230045,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_202.jpg?v=1774501569"},{"product_id":"damla","title":"Damla","description":"\u003cp class=\"p1\"\u003eEffortlessly elegant and undeniably modern, this gown defines refined bridal style. Its sleek, figure-skimming silhouette gently contours the body, creating a clean, minimalist look that feels both timeless and contemporary. The strapless bodice features a softly draped sweetheart neckline, beautifully enhancing the décolletage while maintaining understated sophistication.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted from smooth, luxurious fabric, the dress falls gracefully to the floor with a subtle train that adds just the right touch of drama. Its simplicity is its true strength—perfect for the bride who values elegance without excess and wants a look that will never feel dated. Versatile and striking, it complements both rustic outdoor settings and modern venues with ease.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBook your appointment today to experience the fit, feel, and magic of this stunning gown in person.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51086088601885,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_441.jpg?v=1774502346"},{"product_id":"fidan","title":"Fidan","description":"\u003cp data-start=\"0\" data-end=\"512\"\u003eThis gown captures effortless elegance with a modern, romantic edge. Designed in a soft ivory tone, it features a flattering V-neckline and delicate, barely-there straps that highlight the shoulders and décolletage beautifully. The fitted bodice gently contours the waist before flowing into a dreamy A-line skirt crafted from layers of airy tulle, creating graceful movement with every step. Subtle shimmer woven throughout adds just the right touch of sparkle, catching the light without overpowering the look.\u003c\/p\u003e\n\u003cp data-start=\"514\" data-end=\"793\"\u003ePerfect for the bride who wants timeless style with a hint of magic, this dress feels as light as it looks—ideal for outdoor ceremonies or dancing the night away. Its clean silhouette offers versatility, making it easy to personalize with accessories or keep beautifully minimal.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"909\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eExperience how it feels in person—book your appointment today and fall in love with the dress that could be yours.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51104310853917,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_284_2.heic?v=1778115386"},{"product_id":"hazel","title":"Hazel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDive into a realm of enchantment and pure elegance with our Hazel wedding gown, a beautiful emblem of love and commitment designed for modern brides with a penchant for classic romance. The Hazel wedding dress is the epitome of a fairy tale coming to life, accentuating the feminine form with grace and grandeur that will leave an everlasting impression.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDescending from the finely crafted bodice, the gown transforms into a striking mermaid silhouette that celebrates the curves and contours of your figure with a harmonious flow. The Hazel's mermaid cut adds a splash of drama and luxury, promising to leave a trail of awe-stricken glances as you glide down the aisle, a radiant vision of love, elegance, and undeniable beauty.\u003c\/p\u003e","brand":"Label of Love","offers":[{"title":"Default Title","offer_id":51104690897181,"sku":"MSL9154","price":4700.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/HAZEL2.jpg?v=1783742980"},{"product_id":"kristina","title":"Kristina","description":"\u003cp class=\"p1\"\u003eExude a sense of regal enchantment in this breathtaking satin ballgown, a design that seamlessly blends high-fashion drama with timeless bridal grace. The structured, strapless sweetheart bodice is meticulously adorned with intricate lace embroidery and subtle shimmering accents, providing a romantic contrast to the sleek, expansive skirt.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe silhouette is defined by its exaggerated volume and a magnificent, flowing train that creates an unforgettable entrance. Crafted from high-luster satin, the fabric moves with a liquid-like sheen, making it as photogenic in a rustic outdoor setting as it is under ballroom lights. This gown isn't just a dress; it’s a statement of elegance for the bride who wants to feel like royalty on her wedding day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e Book your private styling session today and let our experts help you step into your forever look.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51104741130525,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_352.heic?v=1778116682"},{"product_id":"laura","title":"Laura","description":"\u003cp class=\"p1\"\u003eCapture the spotlight in this chic, mini bridal masterpiece, designed for the modern bride who isn't afraid to break tradition. Perfectly suited for a rehearsal dinner, an elopement, or a high-energy second look, this dress combines corsetry-inspired structure with a playful, romantic flair. The bodice features exposed boning and delicate pearl-beaded piping that accentuates the silhouette, while the sweetheart neckline adds a touch of classic femininity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe signature puff sleeves offer a trendy, editorial edge, creating a stunning off-the-shoulder frame. Crafted from rich, lustrous satin and sprinkled with subtle pearl details, the skirt hits at a daring length to showcase your favourite pair of bridal heels. This is the ultimate \"party dress\" for the bride looking to celebrate in style and comfort.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWant to try on this fashion-forward look? Our boutique floor samples are waiting. Book your private appointment now to experience this mini-moment for yourself!\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51104757580061,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_113.heic?v=1778115468"},{"product_id":"leyla","title":"Leyla","description":"\u003cp class=\"p1\"\u003eEmbrace a breathtaking fusion of floral whimsy and modern grandeur in this exquisite A-line gown. Designed for the romantic at heart, this dress features a stunningly structured corset bodice meticulously layered with 3D floral appliqués and intricate lace. The strapless, notched neckline adds a contemporary touch, perfectly framing the face while highlighting the artisanal craftsmanship of the embroidery.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe skirt is a masterpiece of movement, crafted from layers of feather-light organza and tulle that create a soft, cloud-like silhouette. As the lace delicately spills from the waistline onto the voluminous skirt, it leads to a dramatic, sweeping train that promises a captivating walk down the aisle. Whether in a sun-drenched garden or a historic estate, this gown radiates a natural, sophisticated glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur curated collection is best experienced in person. Book your private bridal consultation today to secure your appointment and see how this floral beauty moves with you.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51104788381981,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_352.heic?v=1778116682"},{"product_id":"sena","title":"Sena","description":"\u003cp class=\"p1\"\u003eStep into a fairytale with this breathtaking ballgown, designed for the bride who wants to glow from the inside out. The centrepiece is a meticulously crafted corset bodice, featuring exposed boning and hand-placed pearl embellishments that catch the light with every movement. The delicate sweetheart neckline and slim straps offer a romantic, feminine touch, providing a beautiful contrast to the skirt’s dramatic volume.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe skirt is a masterpiece of lightweight tulle, cascading into a sweeping train that ensures a grand entrance. This gown perfectly balances modern \"bridal-core\" trends with timeless princess elegance, making it an ideal choice for both opulent ballroom weddings and ethereal garden ceremonies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDiscover the magic of the perfect silhouette for yourself.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51107564683549,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_284_2_6c8dae07-d14f-4feb-93d5-54d4f7ea60d0.heic?v=1778116556"},{"product_id":"vera","title":"Vera","description":"\u003cp class=\"p1\"\u003eElevate your bridal wardrobe with this stunning tea-length tulle gown, the ultimate choice for the bride who wants to dance the night away. The bodice is a work of art, featuring a sheer corset structure adorned with thousands of hand-stitched miniature pearls and shimmering beads that create a radiant, multidimensional glow. Its strapless, straight-across neckline offers a clean, modern edge to the whimsy of the design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe skirt is composed of layers of feather-light, ethereal tulle, creating a voluminous \"ballet-core\" silhouette that hits perfectly at the mid-calf. This length is not only incredibly on-trend but also provides the perfect opportunity to showcase a spectacular pair of bridal heels. Whether for a chic city courthouse ceremony, a lively reception change, or an elegant rehearsal dinner, this dress exudes a sense of joyful celebration.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSee the sparkle in person. Photos cannot capture the way this dress catches the light with every movement.\u003c\/p\u003e","brand":"MASAL","offers":[{"title":"Default Title","offer_id":51107775742237,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0495\/7725\/files\/JAYLEEN_March_26_WEB_590_2.heic?v=1778036126"}],"url":"https:\/\/jayleen.com.au\/collections\/label-of-love.oembed","provider":"JAYLEEN BRIDAL HOUSE","version":"1.0","type":"link"}